From Landing Site to Buyer
Digitising Africa's Seafood Trade

MarineCatch Africa is the digital infrastructure layer for seafood trade, procurement, traceability, logistics, and payments across African seafood supply chains.

20+
Fishers & Suppliers
5+ T
Kg Sourced
10
Counties Covered
M-Pesa
Instant Fisher Payouts
How MarineCatch Works
From landing site to buyer's kitchen. Fully digital. Fully traceable.
1

Fisher Logs Catch

Fisher dials *384*71253# or sends a WhatsApp message to log species, weight, and landing site. Works on any phone, zero data required.

2

Inventory Created

Catch is logged in real-time to MarineCatch inventory with full traceability including species, location, gear type, BMU reference, IUU risk assessment.

3

Buyer Orders

Hotels, restaurants and processors browse available stock and place orders via WhatsApp, the web platform, or institutional LPO flow.

4

Payment & Delivery

M-Pesa payment confirmed. Cold-chain logistics dispatched. IoT temperature monitoring throughout. Fisher paid directly to M-Pesa on delivery.

Built for African Fisheries
Infrastructure that works in low-connectivity environments, on feature phones, and across Kenya's seafood corridors.
📱

WhatsApp & USSD

Fishers and buyers interact through WhatsApp and USSD. No app download. No data required for USSD. Works on any handset.

💚

Instant M-Pesa Payouts

Fishers receive payment directly to their M-Pesa the moment delivery is confirmed. No cash handling. Full transaction record.

🔍

Full Traceability

Every lot traced from catch to consumer. IUU risk assessment, BMU verification, cold chain monitoring. Export-ready compliance records.

❄️

Cold Chain IoT

Real-time temperature and humidity monitoring during transit. Automatic breach detection and alerts. Built for Kenya's seafood corridors.

📋

Institutional LPO Flow

Hotels and processors submit purchase orders digitally. Invoice generation, Net 7/14/30 payment terms, automated reconciliation.

🌍

ESG & Sustainability

Species sustainability profiles, fisher impact data, gender participation tracking. Ready for blue economy fund reporting and eco-labelling.

Who We Serve
MarineCatch connects every actor in Kenya's seafood supply chain.
🎣

Small-Scale Fishers

Log catches, check prices, receive instant M-Pesa payouts. Works on feature phones via USSD.

🏨

Hotels & Resorts

Browse traceable inventory, submit LPOs, track deliveries, manage invoices digitally.

🏭

Processors & Exporters

Source verified, export-grade seafood with full compliance documentation and traceability chains.

🚚

Logistics Partners

Manage cold-chain shipments, update delivery status, receive IoT monitoring alerts.

🍽️

Restaurants

Order directly from landing sites. Know exactly which fisher caught your seafood and when.

🌊

BMUs & Cooperatives

Digital catch reporting, member earnings tracking, co-management data for fisheries officers.

Ready to Join Kenya's Seafood Revolution?

MarineCatch Africa launches 24 July 2026. Get early access today.

Get Early Access WhatsApp Us
Join MarineCatch Africa

Whether you're a fisher, buyer, processor, or investor, register your interest and we'll be in touch.

Register Your Interest

We're onboarding our first users now. Tell us about yourself.

Thank you for registering!

Our team will contact you within 24 hours on WhatsApp.

You can also WhatsApp us directly: +254700000000